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author richard Mulholland


 About the author - Richard Mulholland

Richard kicked off his career as a rock n roll roadie, operating lights for bands such as Iron Maiden and Def Leppard. From there he started the strategy powerhouse MsngLnk and co-founded, a social entrepreneurship venture operating out of Cape Town.

Richard is a highly regarded international speaker & when not addressing audiences the world over, he has guest lectured at business schools, GSB & GIBS, on leadership. Richard writes frequent columns for many magazines including Longevity and Destiny Man, he even wrote a few for Playboy.

About the book - Legacide: Why legacy thinking is the silent killer of innovation


3d cover image richard Mulholland


"We need to innovate!" - Every CEO ever

Innovation is not about changing your product, it's about changing your mindset. It's not about doing something new, it's about stopping doing something old. This entire book rehashes these two lines in as many ways as ground-breaking (if you dropped him off a high platform wearing heavy shoes) business thinker Richard Mulholland was able to do in around 125 pages.

Changing the legacy mindset is not easy, but hot-damn, it's worthwhile. Legacide, the book, hopes to do just that.

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