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2016 – The year of the book - A celebration of self-publishing through numbers.

2016 – The year of the book - A celebration of self-publishing through numbers.


45 000 , 78, 71 – A code for that safe where you keep the things no one must find? Nah, even better. Our digital publishing startup recently turned four (counting from the evening of its conception). This post is a textual-reminiscence over the year that was and what it meant for the self-publishing author.

I had a wee bit of fun compiling a list of how many writers had been welcomed through our doors to emerge the other side a literary cowboy, an outlaw in the land ruled by the traditional publisher: a serious, self-publishing author.

This post continues our theme of introspection. Last week I ran the risk of overloading you with a deep look into our blog mechanics and how sexy I find the figures gracing the dashboard of my Google Analytics reports. I have learned from my literary ramblings and will keep this post short and punchy out of respect dear reader for your short attention span.

Our blogs reach

Let’s start with the biggest number I have to offer. 45 220 to be precise. This represents the unique visitor-count of our blog. This means that almost 150 people find their way to our digital-domain daily. A number that makes the hours spent blogging - seemingly into a silent ether - totally worth my while.


2016 Total Users


Self-publishing authors.

78 new authors were served. An awesome achievement of alignment. (#Alliteration.)

Our mission is to educate and empower. This means we achieved that goal on a scale that – whilst smaller than we would like – leaves me feeling warm and squishy. (I am avoiding expanding on the warm and squishy part.)

eBooks ahoy.

We converted a total of 71 author manuscripts into eBook format.

Most self-publishing authors would just need the trusty MOBI eBook format to gain access to the self-publishing utopia promised by Amazon through the KDP platform. The alternative for those wondering would be having your eBook converted into an ePUB format. No one really pays much attention to this eBook format because well, Amazon. (We always recommend having your manuscript converted into both eBooks formats to maximise your earning potential.)

The Amazon paradox

55 authors awoke to find their bright and shiny new eBooks published within the Amazon ecosystem.

If you are wondering, South Africa still has an average very close to one book published per author (ever). Unfortunately, success does not favour the South African Uni-author.

Cover Anyone?

We created a stunning total of 37 new covers for our authors. This means more than three covers each month! (I probably didn’t need to point that out, sorry.)

Our beautiful cover-collection is due largely to the talent of our design team. A team of hard-working elves that are manged by the two loveliest (and sometimes scary) ladies. Colette, Annalise you are guilty of producing pure, pixelated pleasure. (#Alliteration)

To anyone who needs amazing design done at a great price, too bad, I found them first.


Annalise Joubert KocoJelly   Collette Reid Kocojelly


An edit in time

The acceptance (or lack thereof) of editing as an essential publishing process speaks volumes for the (im)maturity of the South African self-publishing industry. I still find most authors dodging this responsibility like my puppy dodging its weekly bath.

I digress, 24 authors allowed us to weave magic with their words.

We are playing in an international marketing people. Millions of other eBooks are competing with you for a reader who possesses a noticeable lack of attention. Put your best foot forward or be treated to a large dose of obscurity.

Oh, here is a post might that help authors who want to reduce the cost of an edit.

A small aside

Besides the numbers already bandied about, there were a few other numbers worth mentioning:


Thanks for the time, any thoughts on these numbers?

Don’t be a typical South African – Leave a comment.


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