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I need your help.

Freely sharing (self) publishing advice for authors is a passion. Guess what: blogging is a job that does not pay us. The reward for hours spent behind our keyboards is delivered in the form of comments from our happy blog readers. Totally worth it.

However as a South African blogging into the international internet ether we do tend to get the short end of the deal. Blog readers based in South Africa have yet to realise that the online interaction taking place when you visit a blog should often be in the form of a win-win situation.

Here is a basic overview of what should be happening every time you visit a blog:

  1. Blogger provides helpful info, free of charge. Blogging takes hours of careful research and writing. My longer blog posts can often take days to complete. I often also pay editors to proof read my articles incurring monetary loses, to give you free and well-presented information.

  2. The readers that find the information relevant and truly helpful leave behind a social currency of sorts. This can either be a comment on the post itself or a share on Facebook. This motivates us to write more content geared for our chosen target market.


This is how the rest of the world operates online. Not us. South Africans are a special crowd. Here is how we tend to interact with blogs:

  1. Curious reader researching a topic finds helpful information freely shared online. The advice is read through and taken to heart.

  2. Nothing. There is no step two for South African blog visitors. Where is the pay back? Where is the validation given to encourage the blogger to carry on providing information freely?


Disagree? My Google Analytics stats indicate that almost two thirds of the visits to my blog on self-publishing are from outside South Africa. Almost 1500 of my 4500 visits this last month were from my fellow South Africans.

Care to guess how many comments I have received during the last 30 days from other Saffers? I would be lucky if I received one.

South African blog visitors do not yet understand that the text found from a Google search took someone’s precious time to create. I choose to write and help our authors, sharing what I learn along my journey in the hope that I can make your publishing experience that much easier. I am growing gatvol of the lack of appreciation for the time that is poured into each post.

Do I get appreciative comments on my blog posts? Yes. Are they from Kimberley or Kempton Park? No. They are from Kentucky and Kenya. I get more thanks from people I will never meet rather than those people that the information was actually written for.

Dear SA citizen, now is the time to click your thanks for those passionate bloggers who have been silently assisting those in need through populated blogs. The 2016 SA Blog Awards marks a moment where you can give thanks to those keyboard warriors who champion your cause. The entries have just opened and we have been nominated for the best education blog as well as the best business blog.

Please cast your vote. We need your input to know that our work done over the last four years in bringing attention to the self-publishing industry is appreciated.

Click here to cast your vote for the 2016 Blog Awards.


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