Welcome to our post that will help the author who is selling their books through Amazon’s KDP platform reach new readers. By paying Amazon to promote your book, it appears in new and highly visible locations on the Amazon website and not just the naturally occurring shop locations such as the category/ genre pages.
Before we get started, is paying Amazon to promote your title really the right option for you? Let’s have a look….
Owing to the popularity of the previous author-focused tutorial on how to make a free 3D cover image of your book and thanks to a curious reader question, I thought take our tutorials a step further and see how to create a banner that lists the author's book covers and possibly some accompanying call-to-action text too.
We can use the author book banner to help market the author in the following ways:
Right from the start, never release written content you don’t feel is absolutely in the best shape it can be. Ensure that your book covers are engaging and professional, the interior formatting makes for easy-reading and the wording has been finely tuned by an experienced editor. This is the author showing their readers love (and respect). The author only puts their best work forward because the reader deserves it.
When it comes to you as an author putting on your marketing cap whilst you collect your reader email details or send out messages to readers via social networks you once again show the reader love. You as the author don’t spam your reader’s inbox, ever. The author avoids cliché messages that are obviously just a hard sell. Instead the author shares conversational broadcasts speaking to your readers as if we were having a chat with an old friend.
Authors don’t be pushy when asking for reviews of your books, mass emailing people with a review copy of the manuscript and abruptly demanding a review. The author rather emails a select list of readers who you know would typically read/ enjoy your topic or genre of book. The author then asks for a review, not a positive one, but an honest one.