As a South African who often needs work outsourced, I used to often look into the great world wide web and it's various platforms to hire freelancers with some fear. although understandably this is often born from ignorance.
A few years down the line and a little wiser I now realize the value in outsourcing of certain aspects of your workload. One of the biggest obstacles in the process is actually a mental one, namely the "I will do everything myself" mindset.
Being South African, I think we need to accept that we comfortably lag the rest of the developed world in terms of our understanding of the web and the thousands of ways we can use it to improve on certain mundane or repetetive work we find ourselves doing.