Audiobooks are gaining popularity and fast becoming a commonly-used medium of education and entertainment. The target market is constantly expanding, with both younger and older listeners enjoying the benefits of the audio format. The evolution of digital technology and related online platforms is making audiobooks more and more accessible, and at an increasingly affordable rate. So where does South Africa stand in embracing this relatively new medium of consuming books?
WHAT IS AN AUDIOBOOK?
The audiobook has been around for many years and has evolved along with technology. From Books-on-tape, to Compact Discs and now digital Mp3 audiobooks. The principle of the audiobook essentially remains the same. A narrator will sit in a sound recording studio and read from a book into a microphone. The sound engineer will record the voice, edit it, mix and master it and produce the final product. Nowadays the final format is usually Mp3 audio files that can then be played back on numerous devices that can support Mp3 audio.