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Books and Beer - Feedback From The Indie Author BookFair at the Black Horse Brewery

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What happens when you round up a gaggle of talented South African authors and let them loose in a brewery? Laughter (with some snorting), sharing of ideas and a few classic Facebook posts. Oh, they might have sold some books too. 

Sunday the 10th September the sprawling grounds that house the Black Horse Brewery in Magaliesburg was home to reprobates of a different kind. The parking lot hugging the Italian-esq architecture of the brewery was overflowing with people hungry to peruse the cream of South African Indie literature whilst simultaneously sipping an ale. 

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The 30 year journey of my dad - Behind the birth of the MYeBook self-publishing business

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This is the summarised story of my dad’s publishing journey. I know how important your time is and I promise it will be worth the read. I wanted to share my dad’s story on our blog for a few reasons, not all of them selfish. First, the obvious. My dad is an amazing man and a great father who I love and respect. Second, his journey and frustrations with the traditional publishing system is what inspired me to start a business that empowers authors. Without my dad having experienced first-hand the inner workings of an archaic publishing model I would never have been inspired to provide an alternative.

Have a read. If you have an inspirational story of your own to share – Let us know – We would love to share your publishing journey.

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3 Simple Marketing Ideas for Self- Publishing Authors

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One of the major aspects that helps set a successful author apart from the millions of published writers, is how they approach the marketing-beast. Many people spend months or even years writing a book, and as soon as they receive the "Congratulations, you are published!" message from Amazon, they pour a glass of wine and put their feet up.

Serious authors know that the slog begins not when you first decide to put pen to paper. It starts once your writing has been released in the wild. Yup. Your marketing efforts will determine how many people get to see your book. The more people are directed to your eBook on Amazon, the books you sell, the more $ you make.

The commitment required for successful marketing is long term, not a one-night stand.

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