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3 Simple Marketing Ideas for Self- Publishing Authors

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One of the major aspects that helps set a successful author apart from the millions of published writers, is how they approach the marketing-beast. Many people spend months or even years writing a book, and as soon as they receive the "Congratulations, you are published!" message from Amazon, they pour a glass of wine and put their feet up.

Serious authors know that the slog begins not when you first decide to put pen to paper. It starts once your writing has been released in the wild. Yup. Your marketing efforts will determine how many people get to see your book. The more people are directed to your eBook on Amazon, the books you sell, the more $ you make.

The commitment required for successful marketing is long term, not a one-night stand.

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Lost In Translation: How to know which version of English might be best for your book

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The Rainbow Nation of South Africa truly is a unique crowd. We have our braais, sunny skies, traditional greetings, and words that are understood only by other Saffers - no matter which of the 11 national languages they might speak.

It's only natural that you'd want to blend some of that delicious Mzansi-flava into your writing, and we encourage it wholeheartedly. (Un?)Surprisingly, the exact dialect with which you write your book can have repercussions. Have you noticed the ENG-US button at the bottom of Word (and in most other word processing software?) Most people just shrug, thinking "Ugh, what's the difference? English is English, right?"

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How to apply for an ISBN number from Zimbabwe and other African countries

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Africa is a magical continent. From majestic sunsets through to that wild animal that somehow wondered into your backyard. Simply put, we have a different way of life from the rest of the world. For authors, nowhere is this difference more apparent than when you are wondering how the hell you can get your hands on an ISBN number for your new paperback. This article sheds light on how to obtain an elusive ISBN when you live within the African continent.

My friends and fellow self-publishing authors from the US and UK are laughing at as right now. For those living within Trump’s America or the United Kingdom some distance away, applying for their golden ISBN digits is only a few mouse-clicks away. For those British or American authors who might disagree, lets have a quick recap.

The First-world ISBN application process

Applying for an ISBN number for a US author – Bowker Identifier Services. ($125 for one ISBN)

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