About the author
Ignatius Odongo is a strategist and a PhD Candidate in Youth Entrepreneurship. He holds a Master of Philosophy in Entrepreneurship, a Master of Practicing Management, International Master of Business Administration (International Business), Post Graduate Diploma in Strategic Marketing Management, and a Diploma in Mechanical & Production Engineering. Currently, he works as Director Business Development & Strategic Information for Strategic Analytics & Management PTY Ltd., a Pretoria based strategic information consulting firm. Ignatius is a Fellow of the Chartered Institute of Marketing (CIM, UK) with the designation FCIM, showcasing his tremendous achievement within the marketing industry. Ignatius has also recently been appointed as a mentor of CIM’s highly valued global mentoring programme, where he will be supporting marketers of the future by utilising his industry knowledge and experience.
He has over 26 years of management and technical expertise and has implemented more than 100 consulting assignments in strategy and related areas in some 10 countries in Africa and Asia. He has experience in the following sectors: financial services (banking, microfinance and insurance), hospitality industry, small and medium sized enterprises, agriculture, consumer goods, telecommunication, education sector, utilities (water, electricity and gas), social and rural development, private security, and public health, among others.
About the book
Your Journey to Becoming a Youth Entrepreneur: Your Step by Step Workbook
“Young trees result into a flourishing and regenerating forest” – African Proverb
In a country where youth unemployment is at worrying levels, there has never been a better time for a practical, step-by-step guide that can be used to mentor young aspiring entrepreneurs. This workbook sees the author, Ignatius Odongo, guide the reader through the journey of entrepreneurship, step-by-step. The goal? To assist in growing aspiring youth into future entrepreneurs.
Specifically written as a tool to facilitate guided conversations between the mentee and the mentor, the author uses simple language, ensuring that the intimidating topic of entrepreneurship remains easily understandable.
This workbook features a unique 12-module programme, including assignments that ensures that the reader can progressively refine new business ideas to become viable products or services.
The 12-step programme covers the fundamentals of entrepreneurship, including:
- How to search for and identify opportunities in your communities that match your interests and aspirations
- Identifying potential products or services that solve community problems
- Shaping and preparing your new business to succeed in for the market
- Identifying and evaluating different financing options available for your new business
- How to put together a selling business plan
- How to check if your new business remains healthy
If you want to learn more about how to start a viable business, this workbook is for you.
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