Disruption. Things change. You can either be the artist that embraces change and strives to put your readers, listeners or viewer first, delivering quality content over a variety of mediums. Or you can be the artist who remains at a day job they hate whilst cursing an industry that appears to not appreciate their creative genius.
All entrenched industries eventually evolve. The modern consumers of your creative talent want the content delivered in multiple formats over different platforms. Smart artists meet the consumer halfway, delivering content to all busy platforms.