7 Reasons to Publish an eBook
By Jim Wawro
Should you publish an ebook? Following the traditional publication of two print books, the self-publication of a third print book, and the publication of seven ebooks, here are seven reasons I recommend for publishing an ebook:
1. Ever since Gutenberg (http://en.wikipedia.org/wiki/Johannes_Gutenberg ), the publishing industry has effectively monopolized what books the world reads. Why? Producing printed books from written words requires capital and the expert knowledge of many businesses, including print manufacturing, book marketing, and distribution. However, this key intermediary between reader and writer is no longer exclusive.
2. Many online facilities (like Kindle Direct Publishing, https://kdp.amazon.com/self-publishing/signin), now provide an easy way for anyone to upload an ebook in an hour and receive a 70% royalty on world-wide sales, indefinitely. Contrast this with a typical traditional-publisher scenario: one year to find an agent/publisher; a publishing contract that (after the agent’s fee) nets the author 10-15 % of the book’s sales price; another year for the traditional publisher to actually publish the book; a substantial portion of the marketing effort for the book expected to be learned and performed by the author; and the book allowed to go out of print by the publisher after a year or two.
3. In late 2011, Amazon’s Kindle became the first ereader to sell 1 million units per week. http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1640193&highlight= . More than 4 million ereaders will be sold per week by all tablet computer manufacturers in 2013. http://www.idc.com/getdoc.jsp?containerId=prUS24314413 .
4. The publishing industry is being shaped by the same Internet pressures that shaped the music industry. When is the last time you bought a CD instead of downloading what you wanted from iTunes or the Internet? Can books be far behind? A convincing (free) analysis of the inevitability of ebooks over print books may be found here: http://davidgaughran.files.wordpress.com/2011/07/lets-get-digital-by-david-gaughran6.pdf . And book length, one of the traditional barriers to publishing, is likely to fall. Amazon has a special category (Kindle Singles, http://www.amazon.com/b/ref=amb_link_356729702_1?ie=UTF8&node=2486013011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=center-2&pf_rd_r=16V2W84QTW0WKWNGXNJE&pf_rd_t=1401&pf_rd_p=1309830742&pf_rd_i=1000700491) for “compelling ideas expressed at their natural length.”
5. A writer-published ebook with a striking cover, professional editing, expert formatting, interesting blurb, and a readable story is indistinguishable from the ebook offering of a traditional publisher, except that the traditional publisher’s overhead will never allow it to compete with the writer-publisher’s ebook on price.
6. The Internet has provided marketing insight never before available to book publishers: keyword tools (like https://adwords.google.com/ko/KeywordPlanner/Home?__u=3577777158&__c=8494762518) show the specific topics related to your writing areas that known numbers of readers currently search for worldwide. Knowing exactly what topics related to your writing areas quantifiable numbers of readers are most interested in is far better marketing knowledge than guesses as to what readers would like to read about or writers’ knowledge of what they’d like to write about. Writers can now quickly find out what readers want to read about in the writer’s subject area and write books that satisfy those needs.
7. For the first time in human history, anyone can now easily make a lasting contribution to humanity’s collective thoughts and experiences. That contribution is why writers write (http://activateintuition.com/why-writers-write-2/ ) and why readers read. And why to publish an ebook.
Jim Wawro, author, business consultant, and former senior partner in a 1,400-lawyer firm, discovered while trying cases that some people have learned the secret to actively calling on their own intuition whenever they need it. Jim blogs at www.ActivateIntuition.com about proven methods of using intuition to dramatically improve the quality of your personal and professional life.